Why online banner advertising is very important

For each and every business, advertisements are a must. In the Internet arena, nothing works without plenty of fancy advertisements. Online banner advertising is a must for web sites like big design blogs. It is their main source of income.

A banner advertisement is basically a variation of a hypertext link. These hyperlinks are just a bit of code that instructs the web server to bring up a certain web page. The only difference between a banner ad and a hypertext link is that the former is a box that contains graphics and images. Usually, it contains textual elements but may also contain animation.

The graphic element contained in this type of advertisement makes it share a resemblance with the traditional ads that appear in newspapers and magazines. What makes online banner advertising stand apart is its ability to bring a potential customer directly to the advertiser’s web site. This is something similar to touching a printed ad and automatically getting transported to the advertiser’s store. Another difference between the online ads and the printed ads is the dynamic capability involved. The banner advertisement’s can stay at one place and at the same time it can present multiple images. These images may include animation and changes in the appearance.