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Showing posts from August, 2010

Affiliate Marketing - An Inexpensive way to Increase Sales

Affiliate marketing is based on a very simple concept. As a web owner, you offer a percentage of the sales price to anyone who can help you close a sale. For instance, some affiliates will even buy your ads and promote your products and services if the payoff is good. Whats even better is that with the help of online tools you can control which affiliates you are really willing to work with. Hence, this form of marketing, can be a relatively inexpensive way to increase your sales. Furthermore, this form of marketing also helps build brand recognition. Affiliates will often put up ads, write reviews and take a variety of other steps to make sure that their readers are aware of your products and services. Although, the affiliate's sales may be relatively small, nevertheless, don't be disheartened, for in this manner your brands will get the recognition they deserve. It is also important to note that Affiliate Marketing offers access to taste-makers. In other words, affiliates are

Converting your Visitors into Buyers through your Landing Pages

Once you have visitors at your website, the key is to try to coax them into buying. However, to make them buy something from you, it is important to have a landing page that is appealing, convincing and will establish enough trust and confidence in them to make them click on the “Buy Now” button. Today, landing pages are fast becoming the number one factors to help convince visitors to buy from your site. Your landing page needs to be compelling! This is where most companies with an online presence tend to lose the greatest percentage of their sales. IN any SEM campaign, your online marketing ROI's will increase greatly if you can manage to persuade your first time visitors to become buyers. A compelling landing page, also known as a destination or target URL can have a very positive effect on your overall returns and your bottomline. Here are a few pointers to build a strong and effective landing page that will further your online marketing goals: Never send them to the Home Page

How many Keyword Tools do we Need

When you have a strong base from the start in your search engine optimization efforts, you can achieve long term success. For the success of online marketing, you must largely focus on your keyword research. But, do you have to buy different keyword tools for this? If you are new to the Internet marketing industry or have a small business going live online for the first time, then you can start with the free keyword research tools first. Best in town is the Google Adword Keyword Tool. This is the best keyword research tool that will get the job done and is better than most paid tools. For those Internet marketers who run thousands of SEO and PPC campaigns for months or years, they will need a more sophisticated keyword research tool. Using multiple keyword research tools is not a bad idea. You can compare information against other resources and see which one is better. But, don’t waste time analyzing every detail though. Analyzing is important but overdoing is not good. If you spend to