SEM or Search Engine Marketing strategies are basic marketing efforts that are taken to increase website traffic and to achieve a higher sales conversion rate. SEM basically encompasses a number of Internet Marketing functions such as Search Engine Optimization services, Pay Per Click, Video Marketing, Banner Advertising, Article Advertising, etc. So, in short, SEM is essentially all those activities that are done to market, brand and promote your online business, service or product. SEM Strategies to increase Web Traffic Keyword Research – Keyword research is the basis of online marketing. The trick is to find good business related and long tail keyword phrases to be included in your campaigns. Keep in mind that your keyword has to be associated with the kind of business you have. If you have a gardening business, then running a campaign on this keyword will ensure that your website is ranked in the first few pages of the search engines. Pay Per Click Advertising – PPC is a great adve