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As ridiculous as it may sound, many PPC management individuals and firms use campaigns and strategies that reek of mismanagement, instead of the opposite. Here are a few common PPC management mistakes: A non-receptive Landing or Home Page: You know what they say, “Never count your chickens before they hatch”? It is true of course, but as far as PPC is concerned, it is very important to not lay any eggs until you plan out a nest. The nest being your website. So, unless you have a great user-interactive, conversion-oriented landing page to guarantee sales, don’t just jump onto the PPC bandwagon. Not using Google AdWords or Analytics: Using Google AdWords and Analytics are two of the best ways to measure and track the success of your PPC campaign. Make sure these two methods are included in your SEO package. Also, make sure you get detailed reports of the campaign. Improper Evaluation: It is very important to evaluate your marketing campaign regularly. If you have given out your SEO proje

Hiring an SEO company is not as simple as it may seem at first. Remember one thing – not all SEO consultants are good. By hiring the wrong consultant, you could damage your company’s reputation. So always remember to choose carefully and to invest wisely in your SEO consultant. Here are a few tips on how to choose an SEO consultant carefully: Your company is the only thing that you have. Your needs are unique. So hire a consultant who doesn’t use the same approach for all the sites. Everybody has different requirements. So, make sure your consultant knows how to get good rankings, how to get traffic and how to convert customers. If you want your SEO consultant to help you with the leads, traffic and sales, then the person needs to know how to research thoroughly. Every consultant should know how to analyze your web pages, your keywords, your market, your traffic patterns, and your competitors. Without research, no one will be able to help you. Find a consultant who is transparent. Onc