Do you know America has six official languages, which are English, French, Russian, Arabic, Chinese (Mandarin) and Spanish. When people approach for search engine optimization, most SEO providers focus on those clients who speak the same language or the language that they know. That is more easy and if both parties share the same language the communication moves smoothly.
However, a search engine optimization campaign need not be oriented around one common language. If we are focusing on acquiring more clients, we have to widen our reach.
If you look at the statistics, the most common languages used today are:
Mandarin – 845,234,000;
Spanish – 329,000,000;
English – 328,000,000;
Arabic – 221,000,000;
Hindi – 182,000,000;
Bengali – 181,000,000;
Portuguese – 178,000,000;
Russian – 144,000,000;
Implementation of an SEO campaign in a varied language is no different from the SEO campaign that we do in our own language. The only point you have to bear in mind is that you must have the required means in place to handle your clients. Try to introduce one language at a time so that it doesn’t overwhelm you.
Translating your site through an automated service like Google Translator or Yahoo’s Babelfish is highly discouraged and it would be entirely unhelpful in your SEO campaign. These services are unreliable at times and to a native speaker it would seen quite nonsensical.
You can hire someone to translate your site into the second language. The language is just different but the techniques of SEO will be the same.
However, a search engine optimization campaign need not be oriented around one common language. If we are focusing on acquiring more clients, we have to widen our reach.
If you look at the statistics, the most common languages used today are:
Mandarin – 845,234,000;
Spanish – 329,000,000;
English – 328,000,000;
Arabic – 221,000,000;
Hindi – 182,000,000;
Bengali – 181,000,000;
Portuguese – 178,000,000;
Russian – 144,000,000;
Implementation of an SEO campaign in a varied language is no different from the SEO campaign that we do in our own language. The only point you have to bear in mind is that you must have the required means in place to handle your clients. Try to introduce one language at a time so that it doesn’t overwhelm you.
Translating your site through an automated service like Google Translator or Yahoo’s Babelfish is highly discouraged and it would be entirely unhelpful in your SEO campaign. These services are unreliable at times and to a native speaker it would seen quite nonsensical.
You can hire someone to translate your site into the second language. The language is just different but the techniques of SEO will be the same.
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