For each and every business, advertisements are a must. In the Internet arena, nothing works without plenty of fancy advertisements. Online banner advertising is a must for web sites like big design blogs. It is their main source of income. A banner advertisement is basically a variation of a hypertext link. These hyperlinks are just a bit of code that instructs the web server to bring up a certain web page. The only difference between a banner ad and a hypertext link is that the former is a box that contains graphics and images. Usually, it contains textual elements but may also contain animation. The graphic element contained in this type of advertisement makes it share a resemblance with the traditional ads that appear in newspapers and magazines. What makes online banner advertising stand apart is its ability to bring a potential customer directly to the advertiser’s web site. This is something similar to touching a printed ad and automatically getting transported to the advertiser...