Once you have visitors at your website, the key is to try to coax them into buying. However, to make them buy something from you, it is important to have a landing page that is appealing, convincing and will establish enough trust and confidence in them to make them click on the “Buy Now” button. Today, landing pages are fast becoming the number one factors to help convince visitors to buy from your site. Your landing page needs to be compelling! This is where most companies with an online presence tend to lose the greatest percentage of their sales. IN any SEM campaign, your online marketing ROI's will increase greatly if you can manage to persuade your first time visitors to become buyers. A compelling landing page, also known as a destination or target URL can have a very positive effect on your overall returns and your bottomline. Here are a few pointers to build a strong and effective landing page that will further your online marketing goals: Never send them to the Home Page ...