PPC Management Mistakes

As ridiculous as it may sound, many PPC management individuals and firms use campaigns and strategies that reek of mismanagement, instead of the opposite. Here are a few common PPC management mistakes:

1. A non-receptive Landing or Home Page: You know what they say, “Never count your chickens before they hatch”? It is true of course, but as far as PPC is concerned, it is very important to not lay any eggs until you plan out a nest. The nest being your website. So, unless you have a great user-interactive, conversion-oriented landing page to guarantee sales, don’t just jump onto the PPC bandwagon.
2. Not using Google AdWords or Analytics: Using Google AdWords and Analytics are two of the best ways to measure and track the success of your PPC campaign. Make sure these two methods are included in your SEO package. Also, make sure you get detailed reports of the campaign.
3. Improper Evaluation: It is very important to evaluate your marketing campaign regularly. If you have given out your SEO project to the professionals, then it is their duty to supervise, fine tune and redirect the campaign. All you need to do is keep checking on them.