How to Increase your Traffic with SEM

SEM or Search Engine Marketing strategies are basic marketing efforts that are taken to increase website traffic and to achieve a higher sales conversion rate. SEM basically encompasses a number of Internet Marketing functions such as Search Engine Optimization services, Pay Per Click, Video Marketing, Banner Advertising, Article Advertising, etc. So, in short, SEM is essentially all those activities that are done to market, brand and promote your online business, service or product.

SEM Strategies to increase Web Traffic

• Keyword Research – Keyword research is the basis of online marketing. The trick is to find good business related and long tail keyword phrases to be included in your campaigns. Keep in mind that your keyword has to be associated with the kind of business you have. If you have a gardening business, then running a campaign on this keyword will ensure that your website is ranked in the first few pages of the search engines.

• Pay Per Click Advertising – PPC is a great advertising strategy that helps target your end user by allowing you to display your advertisement to all the geographical based listing – from cities to regions to countries and even languages. This is a paid method but is definitely worth every penny.

• Video Marketing – This is a free SEM strategy. But don't be fooled! It is just as powerful. Google has always had a soft corner for videos and so do most people. Everybody loves to watch videos instead of having to read copy. So it is advisable to start producing short videos and use related keywords in the title, tags and description. Once you are ready with your video, you can start posting it on You Tube and other similar sites.

SEM is not as easy as it may seem to be. However, with a little practice and a pinch of logic, everything will fall right into place, and you in turn will get just what you wanted – a top ranking position on a major search engine!